Sunday, December 25, 2022

Product Manager


Product Management

Product Management is strategically driving the development, market launch, and continual support and improvement of a company’s products. 


Product Manager

Product manager is strategic in practice and “focused on the long-term vision for the product, on observing trends in the marketplace, on identifying new potential outcomes or themes to be supported by the product, on supporting the sales/adoption of the product, and on ensuring the product meets the needs of the value streams the product is involved with.” A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.


Product Manager roles

  • Long-term strategy
  • Product vision
  • Market trends
  • Identification of new opportunities


A Product Manager is typically involved in

  • Product marketing
  • Supporting product sales
  • Budgeting
  • Long-term envisioning
  • Customer care
  • Supporting the solution-delivery team


Product Manager responsibilities

Specific responsibilities vary depending on the size of the organization. 

  • In larger organizations, for instance, product managers are embedded within teams of specialists. Researchers, analysts, and marketers help gather input, while developers and designers manage the day-to-day execution, draw up designs, test prototypes, and find bugs. These product managers have more help, but they also spend more time aligning these stakeholders behind a specific vision.

  • On the flip side, product managers at smaller organizations spend less time getting everyone to agree, but more time doing the hands-on work that comes with defining a vision and seeing it through.


Broadly speaking, though, a good product manager will spend his or her time on a handful of tasks

  • Understanding and representing user needs
  • Monitoring the market and developing competitive analyses
  • Defining a vision for a product
  • Aligning stakeholders around the vision for the product
  • Prioritizing product features and capabilities
  • Creating a shared brain across larger teams to empower independent decision-making

#ProductManager #ProductManagement #Job #Australia #Brisbane 

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